About Kelp Social
Hi, I’m Mollie Kerr — CEO & Founder of Kelp Social.
My life has always been dedicated to animals. It’s hard to put into words how much they mean to me — they’ve been my purpose for as long as I can remember.
I had many job aspirations, but none of them would’ve had the impact and reach I wanted to create. So, I followed my instincts. I studied Animal Management at Merrist Wood and then pursued Pet Shop Management to better understand and improve pet welfare. I even worked in a more ethically minded pet shop, but I quickly realised I needed to build something of my own—something that aligned fully with my passion and values.
Over the past few years, I’ve been driven by one powerful question: How can I help every animal species? It’s a huge responsibility, and at times, it has felt overwhelming. But one thing has never wavered — my commitment to animals and my belief that together, we can create real change.
That’s why I created Kelp Social — a purpose-built social media platform for animal lovers, advocates, experts, and organisations. It’s a space where community meets compassion, combining niche forums, webinars, and groups to help spread awareness.
In the ocean, kelp acts as an “ecosystem engineer” — creating entire underwater forests that provide food, shelter, and safety for a wide range of species, from snails and otters to whales. Otters even wrap themselves in kelp canopies like blankets while they sleep. The forest canopies don’t just support life — they carry it, sometimes across hundreds of kilometres.
That’s the essence of Kelp Social. We are building a movement — a Raft — a community strong enough to carry and protect animals through awareness, action, and connection. When you join, you become part of this Raft. You become the hero that animals need — now more than ever.
Whether you’re here to blog (for free!), connect with others, or grow your presence through our Member Plus perks, Kelp Social is a space where your passion can truly make a difference.
If you know any organisations or advocates that would align with our mission — or if you have ideas on how we can support animals even more — I’d love to hear from you at hello@kelpsocial.co.uk.
Get to know us better
What is Kelp?
Kelp is one of the best ecosystem engineers in the world. Kelp provides shelter, habitat, and food, while creating oxygen for the surrounding waters.
Sea otters, cormorants, leopard sharks, seals, fish and many more species are dependent on kelp to survive and thrive.
Their tall fronds become canopies on the water’s surface and these fronds act as a raft.
Why are we called Kelp Social?
Kelp Social offers the same sanctuary for animals above the water. Acting like its namesake, this essential part of the marine environment, Kelp Social offers the same sanctuary for animals above the water.
Kelp Social aims to create a space online that will better the lives of all species globally. Join Kelp Social and be The Raft. This surface will strengthen, but we need you.
What is “The Raft”
‘The Raft’ is a collection of blogs about all things animal-related. Shaped by a community of passionate and conscious animal welfare advocates, ‘The Raft’ is a collection of blogs about all things animal-related.
These blogs are collaborating with a range of the best animal companies and charities, and written by you.
Get in touch
Please reach out to us at hello@kelpsocial.co.uk or on our social media accounts @kelpsocial
Our Memberships
1 Month membership
Coming soon
Earn points and avatars while having access to rewards from our animal friendly sponsors.
6 Month membership
Coming soon
Earn points and avatars while having access to rewards from our animal friendly sponsors.
12 Month membership
Coming soon
Earn points and avatars while having access to rewards from our animal friendly sponsors.
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