By joining and participating in our platform, you agree to uphold the values and principles outlined below, ensuring that our community remains a safe, ethical, and animal-centric space.

Member Responsibilities

By using Kelp Social, you agree not to:

• Sell products directly through blogs (Registered companies may apply to advertise their products via the Kelp Social shop page, subject to approval).
• Sell or advertise the sale of animals under any circumstance.
  • Rehoming advertisements are permitted only through verified and registered organisations holding an official Non-Profit Organisation badge.
• Post graphic, gory, or distressing imagery.
  • Kelp Social is designed to be age-friendly (users aged 16+), so it is important to maintain a safe environment for all our users.
• Advertise or promote animal-related sports, including but not limited to blood sports or racing activities involving animals.
• Promote inbreeding practices, including the intentional breeding of animals known to suffer from genetic conditions (e.g., brachycephalic breeds prone to breathing disorders).
• Engage in hate speech, discrimination, harassment, or any form of abusive behaviour.
  • Kelp Social is an inclusive and welcoming community.

Our Commitment to You

At Kelp Social, we pledge to:

• Encourage users and contributors to exercise caution and responsibility when reviewing or promoting any products: ensuring they are safe, ethical, and animal-friendly.
• Vet and verify brands, organisations and experts, before featuring them on our platform.
  • Only brands, organisations and experts with a verified badge have been officially approved by Kelp Social. For any accounts not verified, we advise users to exercise discretion.
• Maintain strict advertising standards, refusing promotion or collaboration with:
  • Breeders of animals
  • Unlicensed animal rehoming services
  • Animal sports, hunting activities, and any form of animal cruelty
  • Brands engaging in animal testing
• Promote only high-quality, ethical, and welfare-focused content across the platform and all social media accounts.

A Note from Kelp Social

At Kelp Social, animal welfare comes first.

We do not endorse or support practices that compromise animal health, safety, or welfare.

This includes the use of animals in sports, the unregulated sale of animals, intensive breeding operations (e.g., puppy mills), and wildlife trafficking.

All brands, organisations, and experts officially advocated by Kelp Social are hand-selected based on their alignment with our ethos of compassion, responsibility, and advocacy for animals.

While users are encouraged to recommend other products and organisations, only registered and verified accounts are officially endorsed by Kelp Social.

If any blog posts, advertisements, or accounts are found promoting unethical practices, they will be investigated and, if necessary, removed.

Kelp Social acknowledges that within the animal welfare community, opinions may differ.

We welcome respectful discussions; however, the Kelp Social team reserves the final say on:

• Registration and verification of brands, organisations, non-profit organisations and experts
• Approval of topics for the “Featured Page”
• Content published under the Kelp Social name

Our decisions will always prioritise animal welfare first and foremost.

By participating on this platform, you agree to abide by these community guidelines.

By accessing and using Kelp Social, you agree to these Community Guidelines, our Terms of Service, and our Privacy Policy. Kelp Social reserves the right to modify these Guidelines at any time. It is the responsibility of users to remain informed of any updates. Violations may result in content removal, suspension, or termination of accounts.